Our Portfolio
Here are some recent projects showcasing our success and diversity. We’ve worked with clients of all sizes, from global brands to local markets, achieving objectives consistently. We have many more examples tailored to your needs and relevance, which we’re happy to share upon request.
Director of Strategy & Client Services
1. Client Growth and Insights:
• Collaboration to enhance business using data-driven analytics and insights.
• Leveraging business strategies and driving growth.
• Training
2. Marketing Leadership:
• Managing marketing efforts for Reel Cinemas UK and Classic Cinemas USA.
• Crafting effective digital and data-driven marketing strategies.
• Strategic solutions.
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Presentations, Seminars, Conferences
3. Operational Excellence:
• Overseeing new site openings, loyalty program optimization, and subscription initiatives.
• Maximizing customer lifetime value through targeted recency and frequency strategies.
4. Innovation:
• Spearheading film discovery initiatives to engage audiences.
• Developing new key metrics for success
Marketing Services
Full range of marketing outsources services covering strategy, digital, data marketer, advertising and comms. Working with team to successfully grow market share and revenue.
Rock Up Ltd
In consulting role acting as Sales & Marketing Director for 2 years where we doubled size of business. Included rebrand. Full use of digital marketing techniques to drive 60% acquisition of new customers each month. CRM & social media programmes increased retention over 20%. Local commuity marketing to drive links with community groups such as schools, scouts, home ed.
Fast & Furious Live
In consulting role acting as the International Sales and Marketing Director. Worked with Fast Live Productions to bring to market a live arena show based on global Fast & Furious movie franshise. Required working with Universal Comcast in LA and was partly based there. Complex project with many stakeholders. Work covered licensing, TV, home entertainment partnerships.
Strategic Pricing - Nordisk Film
Consulting project covering Nordisk cinemas in Norway and Denmark. Drove 5% EBITA through pricing enhancements and changed longterm loyalty programme which was loss making. Ended with marketing team restructure to improve efficiency and ROI.
Strategic Pricing Project
Consulting project for Kinepolis covering strategic pricing and other business areas including launch of new laser projection and brand refresh. Cinemas based in Belgium, Netherlands, Spain and France. Drove 7% increase in EBITDA once all programmes and changes implemented.